Senior Marketing Manager, Product And Service

BD

Durham, NC, USA
Fully remote
6+ years marketing experience
Product launch and lifecycle management
Go-to-market strategy execution
This role is responsible for driving commercial success and market differentiation for Parata's vial automation and inventory management portfolios

Job Summary

  • This role is responsible for driving commercial success and market differentiation for Parata's vial automation and inventory management portfolios.
  • The Senior Marketing Manager will shape and execute go-to-market strategies, lead product launches, and ensure measurable impact across all customer segments.
  • BD prioritizes on-site collaboration to foster creativity and innovation, requiring a minimum of 4 days of in-office presence per week.

Matching Summary

This role is responsible for driving commercial success and market differentiation for Parata's vial automation and inventory management portfolios.

Skills & Requirements

Must-have

  • 6+ years marketing experience
  • Product launch and lifecycle management
  • Go-to-market strategy execution
  • CRM and marketing automation tools
  • Omnichannel campaign design

Nice-to-have

  • Pharmacy automation industry background
  • Tailored marketing for healthcare segments
  • Service marketing and retention focus
  • Strong written and verbal communication
  • Experience with digital marketing strategies

Key Requirements

  • Bachelor's degree required, Master's preferred
  • 6+ years of marketing experience
  • Experience in pharmacy automation or medical device industry
  • Proficiency with Salesforce and Power BI
  • Willingness to travel up to 20%

Work Rights

Not specified

Tailored Resume

Cover Letter