Base: $121,000.00 to $162,200.00 py; bonus/equity:...
6+ years audience and data strategy experience
Expertise in braze crm platform
Cross-functional collaboration with engineering teams
This role bridges data, technology, and marketing to drive personalized engagement and subscriber growth for ESPN's DTC division
Job Summary
This role bridges data, technology, and marketing to drive personalized engagement and subscriber growth for ESPN's DTC division.
The successful candidate will lead data enablement efforts to ensure clean data flows into Braze for advanced targeting and segmentation.
As a subject matter expert, you will document complex audience strategies and collaborate with Data Platforms and Engineering teams to align pipelines with business goals.
Matching Summary
This role bridges data, technology, and marketing to drive personalized engagement and subscriber growth for ESPN's DTC division.
Salary
Base: $121,000.00 to $162,200.00 per year; Bonus/Equity: Bonus and/or long-term incentive units may be provided; Benefits: Full range of medical, financial, and other benefits included
Skills & Requirements
Must-have
6+ years audience and data strategy experience
Expertise in Braze CRM platform
Cross-functional collaboration with engineering teams
Multi-channel campaign personalization
Data governance and compliance knowledge
Nice-to-have
Experience with CTV and emerging marketing technologies
Strong negotiation skills with senior leadership
Ability to translate complex strategies for partners
Track record of influencing cross-organizational priorities
Key Requirements
Minimum 6 years of audience or data strategy experience
Bachelor's degree in Marketing, Business, or related field
Proven track record managing complex stakeholder relationships