Digital Marketing Lead - Oral Health

Haleon

12+ years digital marketing experience
Category-level digital strategy ownership
Influencer and partnership management
The role is responsible for leading category-level digital marketing strategy for Oral Health Care to ensure digital is a primary growth driver

Job Summary

  • The role is responsible for leading category-level digital marketing strategy for Oral Health Care to ensure digital is a primary growth driver.
  • Candidates must steward a digital-first mindset, embedding it early into brand strategy, annual operating plans, and go-to-market strategies.
  • The position requires leading the strategic use of influencers and partnerships to build trust, advocacy, and cultural relevance for OHC brands.

Matching Summary

The role is responsible for leading category-level digital marketing strategy for Oral Health Care to ensure digital is a primary growth driver.

Skills & Requirements

Must-have

  • 12+ years digital marketing experience
  • Category-level digital strategy ownership
  • Influencer and partnership management
  • E-commerce and digital commerce leadership
  • Performance marketing and ROI optimization

Nice-to-have

  • Matrix organization scaling experience
  • Agile performance-focused culture fit
  • Brand storytelling and content ecosystems
  • Data-led learning frameworks
  • Community-led brand building expertise

Key Requirements

  • 12+ Years of total experience with strong expertise in Digital Marketing
  • Experience in working with matrix/fast growth organizations
  • Understanding of digital marketing including SEM/SEO, content marketing, social media
  • Experience in leading category level D-Comm

Work Rights

Not specified

Tailored Resume

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