Cross-functional collaboration with academic leaders
Market and audience insight analysis
The Product Marketing Manager translates academic offerings into compelling, audience-centered narratives that support enrollment growth while aligning with the University’s mission and brand
Job Summary
The Product Marketing Manager translates academic offerings into compelling, audience-centered narratives that support enrollment growth while aligning with the University’s mission and brand.
This role partners with graduate program directors, Deans, enrollment leadership, and admissions teams to ensure alignment between academic priorities and enrollment goals.
The position leverages data and reporting tools to evaluate how program positioning impacts engagement, inquiry, and enrollment outcomes, applying insights to refine messaging and support long-term strategy.
Matching Summary
The Product Marketing Manager translates academic offerings into compelling, audience-centered narratives that support enrollment growth while aligning with the University’s mission and brand.
Skills & Requirements
Must-have
Graduate program positioning and messaging
Cross-functional collaboration with academic leaders
Market and audience insight analysis
SEO and AI-driven search knowledge
Project planning and organizational skills
Nice-to-have
Experience with enrollment strategy
Strong written and verbal communication
Understanding of higher education landscape
Data-driven performance improvement
Key Requirements
Bachelor’s degree in relevant field
3–5 years relevant experience
Experience supporting academic programs in higher education