Omni Retail Marketing Manager

AbbVie

Lake Forest, Illinois, United States
Base: $99,300.00 – $198,700.00; bonus/equity: not ...
Not specified (assumed to be primarily onsite based in lake forest, il)
Retail media strategy and execution
Partnerships with amazon ads, cmx, wmc, kroger
Omni-channel trade and sg&a budgets
AbbVie is seeking an Omni Retail Marketing Manager to lead marketing initiatives for their BinaxNOW brand within the Infectious Disease Retail Sales & Marketing team. This role focuses on omni-channel marketing strategies to drive demand and improve conversion across major U.S. retailers

Job Summary

  • Own retailer search and retail media strategy and execution across priority customers.
  • Identify, design, and execute integrated retailer programs that drive awareness, trial, and conversion.
  • Define, track, and analyze KPIs across all omni-channel investments.

Matching Summary

Match Score: 85

AbbVie is seeking an Omni Retail Marketing Manager to lead marketing initiatives for their BinaxNOW brand within the Infectious Disease Retail Sales & Marketing team. This role focuses on omni-channel marketing strategies to drive demand and improve conversion across major U.S. retailers.

Salary

Base: $99,300.00 – $198,700.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Retail media strategy and execution
  • Partnerships with Amazon Ads, CMX, WMC, Kroger
  • Omni-channel Trade and SG&A budgets
  • Digital merchandising and PDP optimization
  • Define, track, and analyze KPIs

Nice-to-have

  • Experience in CPG, healthcare, diagnostics
  • Strong communication and presentation skills
  • Ability to manage multiple priorities

Key Requirements

  • 5+ years of experience in omni-channel marketing, retail media, shopper marketing, or eCommerce
  • Hands-on experience with retail media platforms
  • Strong proficiency in Excel, PowerPoint, and data visualization tools

Work Rights

Not specified

Tailored Resume

Cover Letter