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Coca-Cola is seeking a Senior Manager, Creative in Berlin to develop and execute shopper-focused content and in-store activation assets that enhance brand presence in key retail environments. The role emphasizes collaboration with various teams and requires strong design and strategic thinking skills.
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Job Summary
This role is responsible for translating local brand plans into breakthrough, insight-driven shopper assets optimized for various retail channels.
The position requires hands-on execution of creative solutions that connect brand strategy to retail execution while strengthening brand equity at the point of choice.
Candidates will manage external agencies and partners to deliver high-quality shopper assets efficiently while adhering to strict brand guidelines and production standards.
Matching Summary
Match Score: 75
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Coca-Cola is seeking a Senior Manager, Creative in Berlin to develop and execute shopper-focused content and in-store activation assets that enhance brand presence in key retail environments. The role emphasizes collaboration with various teams and requires strong design and strategic thinking skills.
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Skills & Requirements
Must-have
Shopper strategy and development
Adobe Creative Suite proficiency
German language essential
Agency management experience
In-store asset creation
Nice-to-have
Startup mindset for limited budgets
A/B testing and AI tools knowledge
Cross-functional collaboration skills
Retail media platform familiarity
Bottler dynamics understanding
Key Requirements
5+ years creative experience in shopper or retail roles
Bachelor's degree in Creative Design, Graphic Design, or related field
Essential German language proficiency
Strong conceptual and design skills with Adobe Illustrator and Photoshop