Acquisition Strategist

Aristocrat Interactive

Base: $92,792 - $172,328 py; bonus/equity: not spe...
User acquisition strategy development
Affiliate marketing management
Multi-channel campaign optimization
The role leads the strategic direction of user acquisition for the Michigan Lottery's iLottery program to meet growth targets

Job Summary

  • The role leads the strategic direction of user acquisition for the Michigan Lottery's iLottery program to meet growth targets.
  • Candidates must have a strong understanding of digital acquisition channels and proficiency with analytics tools like Google Analytics and Power BI.
  • The position offers a comprehensive benefits package including health insurance, paid time off, and a 401(k) plan with employer matching.

Matching Summary

The role leads the strategic direction of user acquisition for the Michigan Lottery's iLottery program to meet growth targets.

Salary

Base: $92,792 - $172,328 per year; Bonus/Equity: Not specified; Benefits: Health, dental, vision, PTO, 401(k) match

Skills & Requirements

Must-have

  • User acquisition strategy development
  • Affiliate marketing management
  • Multi-channel campaign optimization
  • Performance data analysis
  • Media agency partnership management

Nice-to-have

  • Experience in regulated gaming environments
  • CRM and retention collaboration
  • A/B and multivariate testing expertise
  • Strategic budget planning skills

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years experience in acquisition or affiliate marketing
  • Authorization to work in the US without visa sponsorship

Work Rights

Must be authorized to work in the US without visa sponsorship

Tailored Resume

Cover Letter