Senior Marketing Manager

Crossriverbank

Fort Lee, United States
Base: $120,000 - $150,000; bonus/equity: not speci...
On-site
6+ years b2b marketing experience
Develop product positioning and messaging
Translate technical capabilities to value propositions
Cross River Bank is seeking a Senior Marketing Manager (AVP, Product Marketing) to lead their product marketing efforts as they evolve their fintech infrastructure. The ideal candidate will have extensive B2B marketing experience in technology-led companies, with a strong emphasis on storytelling and the ability to simplify complex technical products for diverse audiences

Job Summary

  • Cross River builds the infrastructure behind the world's most innovative financial products, powering payments, cards, lending, and digital asset capabilities.
  • The Sr. Marketing Manager will act as a strategic storyteller to define narratives that shape product direction across fintech, APIs, and embedded finance.
  • This role requires moving fluidly between big-picture strategy and detail-level precision to turn complex infrastructure into compelling stories for diverse audiences.

Matching Summary

Match Score: 85

Cross River Bank is seeking a Senior Marketing Manager (AVP, Product Marketing) to lead their product marketing efforts as they evolve their fintech infrastructure. The ideal candidate will have extensive B2B marketing experience in technology-led companies, with a strong emphasis on storytelling and the ability to simplify complex technical products for diverse audiences.

Salary

Base: $120,000 - $150,000; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 6+ years B2B marketing experience
  • Develop product positioning and messaging
  • Translate technical capabilities to value propositions
  • Lead cross-functional go-to-market execution

Nice-to-have

  • Deep curiosity and collaborative mindset
  • Experience in high-growth environments
  • Comfort operating with ambiguity
  • Strong executive presence and influence

Key Requirements

  • 6+ years in B2B marketing
  • Experience with technology-led companies
  • Proven ability to scale product narratives

Work Rights

Not specified

Tailored Resume

Cover Letter