The VP will define and lead the PBR brand strategy to drive growth, engagement, and long-term brand equity across all fan touchpoints
Job Summary
The VP will define and lead the PBR brand strategy to drive growth, engagement, and long-term brand equity across all fan touchpoints.
This role requires partnering with cross-functional teams to execute integrated marketing campaigns for live events, broadcast, digital, and partnerships.
The successful candidate must leverage fan data and market research to deepen engagement with core fans while expanding reach to new audiences.
Matching Summary
The VP will define and lead the PBR brand strategy to drive growth, engagement, and long-term brand equity across all fan touchpoints.
Skills & Requirements
Must-have
10+ years brand strategy experience
5+ years leadership role management
Multi-channel marketing strategy execution
Fan data and audience insights analysis
Live event and broadcast marketing
Nice-to-have
Sports or entertainment industry background
Cultural relevance in storytelling
Cross-functional team collaboration
Influencer program development
NIL opportunity creation
Key Requirements
Bachelor's degree in Marketing, Business, or Communications
10+ years progressive experience in brand strategy
5+ years in leadership roles managing teams
Experience in sports, entertainment, or live event environments