Marketing Specialist

Fairstone Bank

Base: $83,000 - $110,000; bonus/equity: annual inc...
Hybrid
Go-to-market strategy development
Marketing campaign execution
Customer research and insights
Fairstone Bank is seeking a Marketing Specialist to develop and execute go-to-market strategies, manage marketing initiatives, and collaborate with various teams to enhance brand positioning and customer satisfaction. Ideal candidates should have over three years of marketing experience, a strong understanding of digital and traditional marketing channels, and excellent communication skills

Job Summary

  • Create and execute go-to-market strategies, developing briefing templates and detailed project timelines that ensure alignment and timely delivery of marketing initiatives.
  • Track marketing performance against KPIs, working as a dynamic team to identify and solve gaps and lead consumer research efforts to inform positioning and awareness.
  • Enjoy flexibility with our hybrid work model designed to support your lifestyle, with generous vacation, statutory holidays, plus 6 wellness days to prioritize your well-being.

Matching Summary

Match Score: 85

Fairstone Bank is seeking a Marketing Specialist to develop and execute go-to-market strategies, manage marketing initiatives, and collaborate with various teams to enhance brand positioning and customer satisfaction. Ideal candidates should have over three years of marketing experience, a strong understanding of digital and traditional marketing channels, and excellent communication skills.

Salary

Base: $83,000 - $110,000; Bonus/Equity: Annual incentive bonus tied to performance; Benefits: Comprehensive health and dental coverage, virtual healthcare, Group Retirement Savings Plan with up to 7% employer match

Skills & Requirements

Must-have

  • Go-to-market strategy development
  • Marketing campaign execution
  • Customer research and insights
  • KPI tracking and analysis
  • Cross-functional marketing collaboration

Nice-to-have

  • AI technology implementation
  • Positive work environment promotion
  • Customer contact strategy development

Key Requirements

  • University Degree
  • 3+ years of experience in marketing strategy
  • Proven track record of developing and executing successful marketing campaigns
  • Experience in digital and traditional marketing channels
  • Familiarity with customer and market research
  • Financial services industry background an asset
  • French language skills an asset

Work Rights

Not specified

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