Global Digital Strategy & Projects Lead

GE HealthCare Technologies

Not specified
Global martech stack strategy development
End-to-end upstream digital strategy execution
Agile project management for complex initiatives
GE HealthCare Technologies is seeking a Global Digital Strategy & Projects Lead to oversee their digital marketing strategy and drive digital transformation within the Pharmaceutical Diagnostics segment. The ideal candidate will possess extensive experience in digital marketing and project management, particularly in B2B or healthcare settings

Job Summary

  • This high-impact leadership role is responsible for architecting and executing the end-to-end global upstream digital strategy within the Pharmaceutical Diagnostics segment.
  • The leader will drive digital transformation by applying systems and design thinking to create a seamless, data-driven journey for global audiences while managing the Martech ecosystem.
  • Key responsibilities include leading the global PDx website strategy, overseeing UX and conversion optimization, and developing a pioneering Digital Opinion Leader program.

Matching Summary

Match Score: 85

GE HealthCare Technologies is seeking a Global Digital Strategy & Projects Lead to oversee their digital marketing strategy and drive digital transformation within the Pharmaceutical Diagnostics segment. The ideal candidate will possess extensive experience in digital marketing and project management, particularly in B2B or healthcare settings.

Skills & Requirements

Must-have

  • Global Martech stack strategy development
  • End-to-end upstream digital strategy execution
  • Agile project management for complex initiatives
  • Omnichannel campaign architecture design
  • Data governance and standards enforcement

Nice-to-have

  • Systems thinking application in digital solutions
  • Design thinking for user-centric experiences
  • Digital Opinion Leader program leadership
  • Influencing senior stakeholders in matrixed environments
  • Deep knowledge of Marketo Salesforce and Adobe tools

Key Requirements

  • Bachelor's degree in Marketing, Digital Media, or Computer Science
  • Master's degree or equivalent experience highly preferred
  • Progressive experience in global B2B or healthcare digital marketing
  • Proven track record of leading large-scale projects using Agile frameworks

Work Rights

Not specified

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