Sr. Demand Generation Manager

Workday

Home Office, USA
Base: $115,200 usd - $172,800 usd; bonus/equity: e...
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End-to-end demand programs ownership
Pipeline contribution tracking and reporting
Multi-channel campaign execution
** Workday is seeking a Senior Demand Generation Manager to lead the development and execution of marketing strategies aimed at driving qualified pipeline across various regions. This fully remote position involves managing multi-channel campaigns, webinars, and performance reporting, while fostering cross-functional collaboration to achieve sales outcomes. **

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
  • This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • Workday offers a flexible work approach combining in-person and remote time, enabling teams to deepen connections and maintain a strong community.

Matching Summary

Match Score: 75

** Workday is seeking a Senior Demand Generation Manager to lead the development and execution of marketing strategies aimed at driving qualified pipeline across various regions. This fully remote position involves managing multi-channel campaigns, webinars, and performance reporting, while fostering cross-functional collaboration to achieve sales outcomes. **

Salary

Base: $115,200 USD - $172,800 USD; Bonus/Equity: Eligible for Workday Bonus Plan and stock grants; Benefits: Comprehensive benefits available

Skills & Requirements

Must-have

  • end-to-end demand programs ownership
  • pipeline contribution tracking and reporting
  • multi-channel campaign execution
  • webinar and field event management
  • cross-functional stakeholder collaboration
  • campaign performance optimization

Nice-to-have

  • curious and courageous collaborator
  • sun-drenched optimism and drive
  • proactive communication cadence
  • flexible work environment
  • integrated marketing program development

Key Requirements

  • 8+ years demand generation experience
  • 8+ years revenue tracking experience
  • MQL-to-pipeline conversion expertise
  • structured webinar and event planning
  • proficiency in marketing platform data hygiene
  • strategic campaign planning experience

Work Rights

Not specified

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