(sr.) Marketing Manager, Gi, Beijing/shanghai

Takeda UK

Shanghai, China
On-site
Develop and implement advertising and promotional campaigns
Conduct market research to identify and predict consumer trends
Manage product planning, development, and p&l activities
Takeda UK is seeking a Senior Marketing Manager for its Beijing and Shanghai locations to lead advertising and promotional campaigns, conduct market research, and manage a medium-sized team. The role requires expertise in public relations, budgeting, and advanced marketing strategies, including SEO and marketing automation

Job Summary

  • Develop and implement advertising and promotional campaigns, conduct market research, and manage product planning and P&L activities.
  • Oversee a medium-sized team of managers, supervisors, and professionals, and engage with internal and external stakeholders.
  • Apply expertise in complex scenarios including public relations, marketing budgets, branding strategies, SEO, lead generation, email marketing, market research, Google Analytics, graphic design, marketing automation, content creation, and presentations.

Matching Summary

Match Score: 85

Takeda UK is seeking a Senior Marketing Manager for its Beijing and Shanghai locations to lead advertising and promotional campaigns, conduct market research, and manage a medium-sized team. The role requires expertise in public relations, budgeting, and advanced marketing strategies, including SEO and marketing automation.

Skills & Requirements

Must-have

  • Develop and implement advertising and promotional campaigns
  • Conduct market research to identify and predict consumer trends
  • Manage product planning, development, and P&L activities
  • Create and distribute promotional materials
  • Implement policy and strategy for short-term results
  • Engage with internal and external stakeholders

Nice-to-have

  • Lead public relations efforts
  • Optimize marketing expenditures
  • Mentor others in branding and content creation
  • Anticipate future market needs
  • Make strategic recommendations for campaigns

Key Requirements

  • Fully capable of leading public relations efforts
  • Manages marketing budgets effectively
  • Independently executes branding strategies
  • Applies advanced Search Engine Optimization strategies
  • Performs lead generation tasks independently
  • Executes email marketing campaigns independently
  • Leads complex market research studies
  • Utilizes Google Analytics to analyze data
  • Manages and executes complex graphic design projects
  • Operates marketing automation platforms
  • Crafts well-structured content
  • Creates and delivers impactful presentations

Work Rights

Not specified

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