Senior Channel Strategist (web Experimentation & Personalization)

Electronic Arts

Austin, Texas, United States of America
Base: $92,900 - $129,200 cad; bonus/equity: not sp...
On-site
Optimizely experimentation
A/b testing methodologies
Analyze experiment results
Build the experimentation program for EA Help—designing, setting up, and managing A/B and multivariate tests in Optimizely

Job Summary

  • Build the experimentation program for EA Help—designing, setting up, and managing A/B and multivariate tests in Optimizely.
  • Analyze and interpret experiment results, producing actionable insights, business narratives, and recommendations for next steps.
  • Ensure all experimentation and personalization practices comply with EA’s data privacy, consent, and accessibility standards, including GDPR and cookie compliance.

Matching Summary

Build the experimentation program for EA Help—designing, setting up, and managing A/B and multivariate tests in Optimizely.

Salary

Base: $92,900 - $129,200 CAD; Bonus/Equity: Not specified; Benefits: Vacation, sick time, parental leave, health/dental/vision, life insurance, disability, retirement plan

Skills & Requirements

Must-have

  • Optimizely experimentation
  • A/B testing methodologies
  • Analyze experiment results
  • Develop personalization strategies
  • Front-end web technologies

Nice-to-have

  • AI tools for optimization
  • Behavioral psychology principles
  • SQL or Python for data analysis
  • Server-side experimentation
  • Google Analytics, GTM, Contentful

Key Requirements

  • 3-7 years of relevant experience
  • 2+ years in digital experimentation
  • Hands-on experience with Optimizely

Work Rights

Not specified

Tailored Resume

Cover Letter