Strategist – Media Performance

General Motors

Not specified; not specified; benefits available i...
Hybrid
3-5 years media analytics experience
Proficiency in excel pivot tables and modeling
Basic sql query writing skills
This role supports strategic initiatives that drive media performance insights across GM's marketing ecosystem by partnering closely with Marketing Strategy, Media, CRM, and Brand teams

Job Summary

  • This role supports strategic initiatives that drive media performance insights across GM's marketing ecosystem by partnering closely with Marketing Strategy, Media, CRM, and Brand teams.
  • The selected candidate will analyze paid media performance across Display, Search, Social, and Video channels to surface trends, conversion drivers, and optimization opportunities.
  • General Motors offers a rewarding career focused on well-being at work and home, supporting employees in realizing their ambitions within an inclusive workplace culture.

Matching Summary

This role supports strategic initiatives that drive media performance insights across GM's marketing ecosystem by partnering closely with Marketing Strategy, Media, CRM, and Brand teams.

Salary

Not specified; Not specified; Benefits available including relocation eligibility

Skills & Requirements

Must-have

  • 3-5 years media analytics experience
  • Proficiency in Excel pivot tables and modeling
  • Basic SQL query writing skills
  • Experience with Adobe or Google Analytics
  • Cross-functional collaboration capabilities

Nice-to-have

  • Python programming for automation
  • Azure or Databricks cloud platform knowledge
  • Automotive industry media strategy interest
  • Creative taxonomy integration experience
  • Strong presentation and storytelling skills

Key Requirements

  • Bachelor's degree in Marketing, Business Analytics, Communications, or related field
  • No immigration sponsorship provided (US work authorization required)
  • Hybrid work arrangement requiring 3 days onsite per week

Work Rights

Must have US work authorization without sponsorship

Tailored Resume

Cover Letter