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Apple is seeking a Marketing Insights Analyst to join its Global Marketing Insights & Analytics team. The role focuses on leading insights and media research projects to support Apple's advertising business, requiring significant experience in advertising research, analytics, and data interpretation.
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Job Summary
This role leads insights and media research projects to demonstrate the value of Apple's unique advertising solutions globally.
The successful candidate will partner with Marketing and Sales teams while collaborating with data scientists to develop best-in-class analytical tools.
Apple is dedicated to privacy in advertising, ensuring benefits for consumers, creators, and advertisers alike.
Matching Summary
Match Score: 75
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Apple is seeking a Marketing Insights Analyst to join its Global Marketing Insights & Analytics team. The role focuses on leading insights and media research projects to support Apple's advertising business, requiring significant experience in advertising research, analytics, and data interpretation.
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Skills & Requirements
Must-have
7+ years advertising research experience
Third-party data analysis expertise
Brand lift study design and execution
First-party data interpretation skills
Market research for sales materials
Nice-to-have
SQL and Tableau visualization skills
Display and video ad format knowledge
Programmatic advertising understanding
Collaborative relationship building
Storytelling with complex data
Key Requirements
Bachelor's degree in Business, Marketing, Economics or related field
7+ years experience in advertising research and analytics
Experience with Comscore, GWI, MRI/Simmons data sources