Director, Marketing Data Strategy

Labcorp

Burlington, NC, US
Not specified; not specified; comprehensive benefi...
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10+ years marketing data experience
5+ years customer data ecosystems
5+ years digital analytics platforms
** Labcorp is seeking a Director of Marketing Data Strategy to enhance their customer data capabilities and marketing effectiveness through strategic data management and analytics. The role requires extensive experience in marketing data, customer data ecosystems, and digital analytics, with a focus on driving measurable business outcomes. **

Job Summary

  • The Director will play a critical role in advancing the organization's data maturity by embedding best practices in governance, architecture, and activation.
  • This position requires building and operationalizing a customer-centric data foundation that enables unified customer understanding across touchpoints and real-time data activation.
  • Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including Medical, Dental, Vision, Life, STD/LTD, and 401(k).

Matching Summary

Match Score: 75

** Labcorp is seeking a Director of Marketing Data Strategy to enhance their customer data capabilities and marketing effectiveness through strategic data management and analytics. The role requires extensive experience in marketing data, customer data ecosystems, and digital analytics, with a focus on driving measurable business outcomes. **

Salary

Not specified; Not specified; Comprehensive benefits including Medical, Dental, Vision, Life, STD/LTD, 401(k), PTO, Tuition Reimbursement, and Employee Stock Purchase Plan

Skills & Requirements

Must-have

  • 10+ years marketing data experience
  • 5+ years customer data ecosystems
  • 5+ years digital analytics platforms
  • CDP and data warehouse expertise
  • Adobe Analytics or Google Analytics

Nice-to-have

  • Strategic thinking with business value
  • Experience in matrixed environments
  • Senior level stakeholder management
  • Understanding of data privacy governance
  • AI-driven decisioning capabilities

Key Requirements

  • Bachelor's Degree required
  • Ten or more years of experience in marketing data
  • Five or more years with CDPs and data warehouses
  • Five or more years with Adobe Analytics or Google Analytics

Work Rights

Not specified

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