Define the strategic direction for all campaigns, applying understanding of cultural trends, consumer habits, and category dynamics to formulate concrete recommendations
Job Summary
Define the strategic direction for all campaigns, applying understanding of cultural trends, consumer habits, and category dynamics to formulate concrete recommendations.
Act as the primary strategic point of contact for clients, building strong partnerships with creative agencies and partners, and supervising planning standards.
Dentsu France is committed to social and environmental harmony, offering a revolutionary work-life balance with compensated remote work and significant benefits including enhanced transport and meal allowances.
Matching Summary
Define the strategic direction for all campaigns, applying understanding of cultural trends, consumer habits, and category dynamics to formulate concrete recommendations.
Skills & Requirements
Must-have
strategic media planning
cultural trends analysis
consumer behavior insights
multi-market media planning
data-driven innovation
Nice-to-have
luxury fashion cosmetic sectors
social listening ethnography
client strategic point of contact
team leadership and persuasion
Key Requirements
Minimum 7 years experience in media agency
Bac+4/Bac+5 in Marketing/Communication/Advertising