Digital Marketing & External Communications Manager
Impactcna
Unknown
Base: $72,000 to $141,000 annually; bonus/equity: ...
Hybrid
Digital marketing strategy execution
Paid search and display advertising
Social media program management
The Digital Marketing & External Communications Manager leads execution of digital marketing and external communications programs aligned with enterprise and business-unit objectives
Job Summary
The Digital Marketing & External Communications Manager leads execution of digital marketing and external communications programs aligned with enterprise and business-unit objectives.
CNA offers a comprehensive and competitive benefits package to support employees and their families' physical, financial, emotional, and social wellbeing goals.
This role involves managing agency partners, advising marketing leadership on reputation and communications strategy, and driving measurable outcomes in brand awareness and demand generation.
Matching Summary
The Digital Marketing & External Communications Manager leads execution of digital marketing and external communications programs aligned with enterprise and business-unit objectives.
Salary
Base: $72,000 to $141,000 annually; Bonus/Equity: Not specified; Benefits: Comprehensive and competitive benefits package
Skills & Requirements
Must-have
digital marketing strategy execution
paid search and display advertising
social media program management
SEO and GEO standards enforcement
media relations and PR management
marketing automation tools experience
analytics and tag-management tools
Nice-to-have
collaborative workstyle
strong organizational skills
excellent interpersonal communication
leadership in project teams
content development for digital channels
Key Requirements
Bachelor’s degree or equivalent experience
Minimum 7 years digital marketing or communications experience
P&C insurance experience required
Google Ads Certified or similar marketing certification preferred
Experience with Marketo or similar automation tools