CommBank is seeking a Segments Marketing Manager to lead marketing initiatives that drive growth across key customer segments. The role involves translating customer insights into impactful marketing strategies and requires at least five years of relevant experience
Job Summary
Lead the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments.
Translate customer insight into impactful go-to-market activity that increases acquisition, consideration, engagement and share of wallet.
Work cross-functionally to ensure segment priorities are embedded early in planning, and that campaigns are executed with discipline and cut-through across ATL, BTL and owned channels.
Matching Summary
Match Score: 85
CommBank is seeking a Segments Marketing Manager to lead marketing initiatives that drive growth across key customer segments. The role involves translating customer insights into impactful marketing strategies and requires at least five years of relevant experience.
Skills & Requirements
Must-have
segment-led marketing initiatives
customer insight to go-to-market activity
cross-functional collaboration
agency partner management
end-to-end campaign delivery
Nice-to-have
problem-solving and growth mindset
can-do attitude
highly relevant, differentiated, and commercially effective initiatives
Key Requirements
At least 5 years’ experience in marketing
Experience with end-to-end integrated campaign delivery