Segment Marketing Lead, Surgical Endoscopy And National Accounts

Boston Scientific Foundation Inc

Marlborough, MA, US
Base: $120,000 to $150,000; bonus/equity: variable...
On-site
Segment marketing strategy development
Go-to-market plan execution
Market insights gathering
The Segment Marketing Lead is responsible for developing and executing a multi-year segment strategy that creates a sustainable competitive advantage within the U.S. market

Job Summary

  • The Segment Marketing Lead is responsible for developing and executing a multi-year segment strategy that creates a sustainable competitive advantage within the U.S. market.
  • This role drives the strategy and develops an actionable go-to-market (GTM) plan(s) for their respective customer segments that enable the applicable sales channels to accelerate growth across defined segments and customer call points.
  • Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world.

Matching Summary

The Segment Marketing Lead is responsible for developing and executing a multi-year segment strategy that creates a sustainable competitive advantage within the U.S. market.

Salary

Base: $120,000 to $150,000; Bonus/Equity: Variable compensation governed by Sales Incentive Compensation Plan; Benefits: Core and optional benefits offered

Skills & Requirements

Must-have

  • Segment marketing strategy development
  • Go-to-market plan execution
  • Market insights gathering
  • Customer segment messaging
  • Cross-functional team collaboration
  • Sales leadership partnership

Nice-to-have

  • Voice of the customer influence
  • Storytelling expertise
  • Thrive in a matrixed division
  • Lead through others

Key Requirements

  • Bachelor's Degree
  • 10+ years healthcare/medical device experience
  • 5+ years downstream marketing experience
  • 5+ years sales experience
  • Experience with GPO contracts and processes
  • Experience with IDNs / health systems
  • Strong analytical skills
  • Presentation skills and executive presence

Work Rights

Not specified

Tailored Resume

Cover Letter