Brand Manager (global Crypto Exchange)

Hyphen Connect

Singapore, Singapore
On-site
Global brand strategy
Integrated campaign execution
Cross-cultural brand narrative
Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints

Job Summary

  • Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints.
  • Lead the end-to-end execution of large-scale brand awareness campaigns, from World Cup sponsorships to localized community activations.
  • Craft compelling stories that translate seamlessly between Western "Crypto Twitter" (X) culture and the nuances of the Asian/Chinese crypto landscape.

Matching Summary

Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints.

Skills & Requirements

Must-have

  • Global brand strategy
  • Integrated campaign execution
  • Cross-cultural brand narrative
  • Creative agency management
  • Crisis management for brands

Nice-to-have

  • Deep understanding of crypto
  • Psychological drivers of traders
  • Strong analytical rigor
  • Leadership in fast-paced environments

Key Requirements

  • 5+ years brand management experience
  • Native-level Mandarin Chinese fluency
  • Professional English proficiency
  • Crypto native understanding
  • Analytical skills for brand data

Work Rights

Not specified

Tailored Resume

Cover Letter