Senior Marketing Manager, Home Buying - 12 Month Secondment
Bonneville Bank
Sydney CBD Area, Australia
Home loan acquisition
Go-to-market strategy
Creative and media performance
The key responsibility is to own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus
Job Summary
The key responsibility is to own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
The role requires a highly experienced marketer who can deliver strategy development, insights, creative, media, optimisation and reporting skillsets.
As part of the Retail Marketing team, the role will work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world-class marketing campaigns with creative flair.
Matching Summary
The key responsibility is to own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
Skills & Requirements
Must-have
home loan acquisition
go-to-market strategy
creative and media performance
paid media strategy and execution
digital marketing and performance marketing
customer acquisition and measurable growth
Nice-to-have
customer at the heart
test and learn mindset
courageous and exceptional marketing team
positive can-do attitude
flexible working options
Key Requirements
12 month secondment role
Depth and knowledge of ATL channel creative strategy
Through-the-line marketing strategy and execution
Highly developed project management skills
Analytical and strong verbal and written communication skills
Financial services background
Sound understanding of financial services retail product