Brand Strategy Manager (100%)

ABB

Europe
Hybrid
Global brand strategy
Brand positioning
Brand narratives
Develop and evolve ABB’s global brand strategy, ensuring alignment with business priorities and long‑term value creation

Job Summary

  • Develop and evolve ABB’s global brand strategy, ensuring alignment with business priorities and long‑term value creation.
  • Strengthen ABB’s brand positioning across key customer segments, industries, and geographies.
  • Collaborate closely with business areas, divisions, and global marketing teams to build a brand that accelerates ABB’s business strategy.

Matching Summary

Develop and evolve ABB’s global brand strategy, ensuring alignment with business priorities and long‑term value creation.

Skills & Requirements

Must-have

  • global brand strategy
  • brand positioning
  • brand narratives
  • brand architecture
  • brand activation
  • brand governance tools

Nice-to-have

  • brand agency experience
  • sustainability storytelling
  • innovation narratives
  • employer brand alignment

Key Requirements

  • University level education
  • Minimum of 10 years of experience
  • Experience with brand measurement
  • Exceptional communication skills
  • Ability to navigate complex organizations

Work Rights

Not specified

Tailored Resume

Cover Letter