Principal, Gtm Strategy, Creator Cross-app

Adobe Media and Data Science Research (MDSR) Laboratory

Multiple Locations
$145,400 -- $261,150 annually; in california: $180...
Gtm strategy
Product-led growth
Growth marketing
Lead federal web initiatives for Adobe’s Creator offerings, focusing on cross-app journeys, user activation, onboarding, merchandising, and keyword routing to guide Creators to the right Adobe product, workflow, and value quickly

Job Summary

  • Lead federal web initiatives for Adobe’s Creator offerings, focusing on cross-app journeys, user activation, onboarding, merchandising, and keyword routing to guide Creators to the right Adobe product, workflow, and value quickly.
  • Partner closely with PMM, marketing, product, and analytics leaders to develop and implement a cross-app growth roadmap, driving cross-functional alignment and delivering measurable business impact across the Creator web portfolio.
  • Serve as the voice of the customer, ensuring growth strategies are anchored in delivering real, sustained value for users and fostering a culture of learning, experimentation, and iteration.

Matching Summary

Lead federal web initiatives for Adobe’s Creator offerings, focusing on cross-app journeys, user activation, onboarding, merchandising, and keyword routing to guide Creators to the right Adobe product, workflow, and value quickly.

Salary

$145,400 -- $261,150 annually; In California: $180,300 - $261,150; Not specified

Skills & Requirements

Must-have

  • GTM strategy
  • product-led growth
  • growth marketing
  • cross-app user journeys
  • user insights and data
  • cross-functional leadership

Nice-to-have

  • Gen AI experience
  • emerging technologies
  • fast-paced environments
  • category-defining experiences
  • intellectual curiosity
  • bias for action

Key Requirements

  • 10+ years of experience
  • Data-driven approach
  • Cross-functional leadership
  • Experience with multiple products/portfolios
  • Experience in high-growth environments

Work Rights

Not specified

Tailored Resume

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