Loyalty Marketing Manager

Barclays

Wilmington, DE, US
Loyalty marketing strategy
Digital marketing execution
Customer data leverage
Drive innovation, meet customer needs, and ensure the bank's long-term success and competitive edge through loyalty marketing initiatives

Job Summary

  • Drive innovation, meet customer needs, and ensure the bank's long-term success and competitive edge through loyalty marketing initiatives.
  • Own the end-to-end marketing strategy and execution for loyalty-driving initiatives, enhancing customer engagement through cashback, shopping, and dining benefits.
  • Act as a central orchestrator, driving cross-functional alignment and delivering customer-obsessed marketing that is scalable, engaging, and outcome-focused.

Matching Summary

Drive innovation, meet customer needs, and ensure the bank's long-term success and competitive edge through loyalty marketing initiatives.

Skills & Requirements

Must-have

  • loyalty marketing strategy
  • digital marketing execution
  • customer data leverage
  • lifecycle campaign execution
  • cross-functional alignment
  • product innovation and development

Nice-to-have

  • customer-obsessed mindset
  • high ownership and resilience
  • creative problem-solving
  • balancing innovation and compliance

Key Requirements

  • Expertise in loyalty programs
  • Expertise in digital marketing
  • Expertise in email strategy
  • Experience with rewards programs
  • Experience with cashback programs
  • Experience with engagement programs
  • Ability to leverage customer data
  • Ability to use segmentation
  • Ability to use analytics for personalization
  • Requires US work authorization

Work Rights

Not specified

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