The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform
Job Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
Candidates must possess a strong background in Douyin e-commerce business management with a preference for handling budgets of 500 million RMB or more.
The position requires close collaboration with Brand Marketing, Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration.
Matching Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
Skills & Requirements
Must-have
5+ years brand social marketing experience
Mastery of Douyin EMKT ecosystem
Proven track record with 500 million RMB budget
Strong data analysis and ROI optimization skills
Experience managing livestreams and short-form video
Nice-to-have
Strategic vision with operational detail focus
High sensitivity to emerging content trends
Ability to influence cross-functional teams
Curiosity and learning agility in fast-paced environment
Key Requirements
Bachelor's degree or above
5+ years experience in brand social marketing
Experience managing 500 million RMB budget preferred