Associate Director, Campaign Development Lead (cdl) Us Oncology

Merck & Co., Inc., Rahway, NJ, USA

Upper Gwynedd, PA, USA
Base: $142,400.00 - $224,100.00; bonus/equity: eli...
3d onsite
Healthcare professional (hcp) campaigns
Oncology products strategy
Content strategy and campaigns
This individual will lead the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) campaigns and programs that support the strategic imperatives for our Oncology products

Job Summary

  • This individual will lead the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) campaigns and programs that support the strategic imperatives for our Oncology products.
  • Responsibilities include leading the development of content for field resources, digital promotional assets, and optimizing applicable OMM capabilities.
  • The role involves managing day-to-day interactions with agency partners, managing applicable budgets, and partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process.

Matching Summary

This individual will lead the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) campaigns and programs that support the strategic imperatives for our Oncology products.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: eligible for annual bonus and long-term incentive; Benefits: comprehensive package of benefits including medical, dental, vision, retirement, paid holidays, vacation, and sick days

Skills & Requirements

Must-have

  • Healthcare Professional (HCP) campaigns
  • Oncology products strategy
  • Content strategy and campaigns
  • Digital promotional assets development
  • OMM capabilities embedding
  • Agile methodology
  • Agency partner management

Nice-to-have

  • Cross-functional leadership
  • Constituency management
  • Collaborative Review Team process

Key Requirements

  • Minimum of 4 years experience in marketing
  • Bachelor's Degree required
  • Experience in marketing communications
  • Marketing support of pharmaceutical products
  • Demonstrated ability to execute a brand or customer marketing strategy
  • Experience and success in cross-functional leadership and teamwork
  • Strong knowledge of marketing principles
  • Excellent project management skills
  • Strong communication, presentation, and negotiation skills
  • Agency management skills

Work Rights

Not specified

Tailored Resume

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