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Bentley Vanguard is seeking a Staff Marketing Strategy Analyst to enhance marketing performance through advanced analytics and strategic insights. The ideal candidate will possess significant experience in marketing analytics, strong technical skills, and the ability to communicate complex data-driven narratives effectively across various levels of the organization.
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Job Summary
Drive step-change improvements in marketing performance through advanced analytics, marketing strategy, experimentation design, and predictive/causal modeling.
Own ambiguous, high-complexity problems end-to-end and shape the analytics agenda across multiple workstreams and stakeholders.
Translate complex data into actionable narratives for both technical and executive audiences, ensuring insights are implemented and measurably improve business outcomes.
Matching Summary
Match Score: 75
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Bentley Vanguard is seeking a Staff Marketing Strategy Analyst to enhance marketing performance through advanced analytics and strategic insights. The ideal candidate will possess significant experience in marketing analytics, strong technical skills, and the ability to communicate complex data-driven narratives effectively across various levels of the organization.
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Skills & Requirements
Must-have
Advanced analytics and data science
Marketing strategy and measurement
Experimentation design and evaluation
SQL and Python proficiency
Cross-functional influence and leadership
Nice-to-have
Entrepreneurial mindset
Executive-level communication
Data-driven decision-making evangelist
Key Requirements
10+ years experience in Financial Services
8+ years experience in marketing strategy analytics
Undergraduate degree in related field
Advanced proficiency in SQL
Proficiency in Python
Strong knowledge of experimentation design
Strong knowledge of statistical modeling
Strong knowledge of marketing/funnel KPIs
Deep understanding of digital marketing ecosystems