Not specified; not specified; comprehensive health...
Not specified (assume potential for hybrid based on the location in beijing).
5+ years digital marketing experience
Wechat xiaohongshu sina weibo proficiency
Ai-powered marketing tools expertise
CFA Institute is seeking an Integrated Marketing Manager in Beijing, China, to lead integrated marketing campaigns aimed at enhancing demand generation and member retention. The role requires a strong background in digital marketing, experience with Chinese social media platforms, and proficiency in both English and Mandarin
Job Summary
The role is responsible for developing and implementing integrated marketing campaigns to achieve key business objectives through demand generation and stakeholder engagement.
Candidates must leverage China-specific social media platforms including WeChat, Sina Weibo, Zhihu, and Xiaohongshu to deliver targeted content aligned with global strategy.
CFA Institute offers comprehensive health coverage, generous leave, competitive retirement plans, and flexible work options as part of their industry-leading benefits.
Matching Summary
Match Score: 85
CFA Institute is seeking an Integrated Marketing Manager in Beijing, China, to lead integrated marketing campaigns aimed at enhancing demand generation and member retention. The role requires a strong background in digital marketing, experience with Chinese social media platforms, and proficiency in both English and Mandarin.
Salary
Not specified; Not specified; Comprehensive health coverage, Generous leave, Competitive retirement plans, Flexible work options
Skills & Requirements
Must-have
5+ years digital marketing experience
WeChat Xiaohongshu Sina Weibo proficiency
AI-powered marketing tools expertise
Campaign performance analysis skills
English and Mandarin language fluency
Nice-to-have
Salesforce CRM platform experience
Google Analytics Adobe Analytics knowledge
Financial markets industry knowledge
Additional Asian language skills
Global cultural orientation experience
Key Requirements
Bachelor's degree or equivalent combination of education and experience
Minimum 5 years of experience in digital marketing and social media