Digital kpis (cac, ltv, aov, roas, conversion rate)
Alo Yoga is seeking a Director of Digital FP&A to lead financial planning and decision support within their rapidly growing digital business. This role involves partnering with various teams to drive financial strategy and optimize performance while embodying the company’s mindfulness-focused culture
Job Summary
Lead all financial planning, budgeting, and forecasting activities for Alo’s digital channels and enterprise technology functions.
Serve as the lead finance business partner to Digital Marketing, Product, Technology, Web Merchandising, CRM, and Digital Operations teams.
Drive automation and systematization of reporting tools, partnering with Accounting, Data, and BI to ensure consistency and accuracy.
Matching Summary
Match Score: 85
Alo Yoga is seeking a Director of Digital FP&A to lead financial planning and decision support within their rapidly growing digital business. This role involves partnering with various teams to drive financial strategy and optimize performance while embodying the company’s mindfulness-focused culture.
Salary
Base: $175,000-$225,000 per year; Bonus/Equity: performance bonuses, long-term incentives; Benefits: variety of progressive benefits
Skills & Requirements
Must-have
digital business and technology investments
financial planning and decision support
digital KPIs (CAC, LTV, AOV, ROAS, conversion rate)
Nice-to-have
passion for innovation and scaling
high-accountability environment
redefining wellness
Key Requirements
10-15 years of progressive experience in FP&A
3+ years supporting digital and/or technology functions
Bachelor’s degree in Finance, Economics, Accounting, or related field