Senior Manager, Web Analytics, Content And User Insights

Pfizer

Any US Commercial site, United States
Base: $124,400.00 - $207,400.00; bonus/equity: 17....
Hybrid
Web analytics and content intelligence analyses
User behavior analysis
Content effectiveness analysis
Pfizer is seeking a Senior Manager for Web Analytics, Content, and User Insights to enhance its digital presence through data-driven strategies. The role involves collaboration with various teams to analyze user behavior and optimize content performance, contributing to Pfizer's competitive advantage in the healthcare sector

Job Summary

  • This position is specifically designed to drive the development and implementation of cutting-edge web analytics and content intelligence analyses, with the ultimate aim of significantly enhancing Pfizer's digital presence and competitive advantage in their line of business.
  • By analyzing content effectiveness, creative performance, multi-touch attribution models, generative AI opportunities, and user journey analysis, the Senior Manager will gain valuable insights that will inform decision-making and drive continuous improvement in media campaigns and website performance.
  • The annual base salary for this position ranges from $124,400.00 to $207,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program.

Matching Summary

Match Score: 85

Pfizer is seeking a Senior Manager for Web Analytics, Content, and User Insights to enhance its digital presence through data-driven strategies. The role involves collaboration with various teams to analyze user behavior and optimize content performance, contributing to Pfizer's competitive advantage in the healthcare sector.

Salary

Base: $124,400.00 - $207,400.00; Bonus/Equity: 17.5% bonus target; Benefits: Comprehensive benefits package including 401(k), paid time off, health benefits

Skills & Requirements

Must-have

  • Web analytics and content intelligence analyses
  • User behavior analysis
  • Content effectiveness analysis
  • Multi-touch attribution models
  • Adobe Analytics
  • Data-driven decision making

Nice-to-have

  • Generative AI opportunities
  • Collaboration with UX team
  • Cross-functional collaboration
  • Thrive under pressure
  • Team player, flexible, adaptable

Key Requirements

  • 7+ years of experience in web analytics
  • Bachelor's degree in a related field or equivalent experience
  • Permanent work authorization in the United States

Work Rights

Permanent work authorization required

Tailored Resume

Cover Letter