Regional Expert Activation Manager West

Haleon

**
6+ years consumer or pharma experience
2+ years first line sales management
Expert category activation execution
** Haleon is seeking a Regional Expert Activation Manager West to oversee regional expert category activations and enhance business objectives through strategic partnerships and digital engagement. The role requires strong leadership in marketing and sales within the consumer/pharma industry, with a focus on leveraging analytics for decision-making. **

Job Summary

  • The role is responsible for driving regional expert category activations and above-category initiatives to deliver overall business objectives in collaboration with Home Office marketing teams.
  • Incumbents must possess strong digital acumen to drive Health Care Professional (HHP) KPIs including registrations and engagement metrics such as pages browsed and time spent.
  • The position requires building and scaling innovative partnerships with key expert audiences including dentists, pediatricians, GPs/CPs, and pharmacies at scale.

Matching Summary

Match Score: 75

** Haleon is seeking a Regional Expert Activation Manager West to oversee regional expert category activations and enhance business objectives through strategic partnerships and digital engagement. The role requires strong leadership in marketing and sales within the consumer/pharma industry, with a focus on leveraging analytics for decision-making. **

Skills & Requirements

Must-have

  • 6+ years consumer or pharma experience
  • 2+ years first line sales management
  • Expert category activation execution
  • Digital engagement metrics management
  • Budget ownership and NFRS tracking
  • Stakeholder management with HO teams

Nice-to-have

  • Innovative partnership building skills
  • Power BI dashboard adoption
  • Veeva analytics proficiency
  • Strategic thinking for brand love
  • Talent pipeline development capability

Key Requirements

  • MBA in General Management or Business Management
  • Minimum 6 years of industry experience
  • At least 2 years as a first-line sales manager
  • Proficiency in Excel and PowerPoint tools
  • Strong interpersonal and analytical skills

Work Rights

Not specified

Tailored Resume

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