Columbia Sportswear is seeking a Marketing Director to lead their product marketing strategy and oversee the Go-to-Market (GTM) process. The role requires a seasoned professional with extensive experience in marketing management, capable of collaborating cross-functionally to enhance brand awareness and product positioning
Job Summary
The role is responsible for developing global seasonal marketing initiatives and pinnacle styles to drive brand campaigns from sell-in to sell-through.
This position oversees the entire Go-to-Market process, acting as a liaison between Marketing, Finance, Sales, and Product teams to ensure operational efficiency.
The successful candidate will manage a global sub-function, translating company strategy into functional goals while fostering a high-performance culture.
Matching Summary
Match Score: 85
Columbia Sportswear is seeking a Marketing Director to lead their product marketing strategy and oversee the Go-to-Market (GTM) process. The role requires a seasoned professional with extensive experience in marketing management, capable of collaborating cross-functionally to enhance brand awareness and product positioning.
Skills & Requirements
Must-have
8-10 years professional experience
Global marketing operations management
Go-to-market process development
Cross-functional team leadership
Annual budget preparation and oversight
Nice-to-have
Strong presentation skills to senior leadership
Experience with global seasonal initiatives
Ability to drive inclusive work environment
Proficiency in complex project troubleshooting
Key Requirements
Bachelor's or Master's degree in marketing or business
Minimum 8-10 years of professional experience
Proven ability to manage individual contributors and supervisors
Excellent written and verbal communication skills in English