Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process
Job Summary
Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process.
Lead account ‘project manager’ for the entire business accountable for achieving deadlines across all campaigns and deliverables.
Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contribute to the overall media plan development process both internal and external.
Matching Summary
Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process.
Skills & Requirements
Must-have
client category knowledge
agency unit direction
media plan development
marketing channel understanding
data monitoring and manipulation
client business needs understanding
Nice-to-have
leading collectively
inspiring transformational creativity
balancing people and client experiences
cultivating trust
championing growth and development
mobilizing the enterprise
Key Requirements
deep understanding of marketing channels
high degree of numeracy and IT literacy
understanding client's strategic intent
communicates information and decisions with stakeholders