Paid Social Specialist

567

Base: $57,330.00 - $106,470.00 py; bonus/equity: a...
Not specified (assumed hybrid based on industry standards).
2+ years agency or media planning experience
Proficiency in facebook, instagram, tiktok, reddit, snapchat ad managers
Experience with kpi-based performance-driven social campaigns
Warner Bros. Discovery is seeking a Paid Social Specialist to manage social media buying efforts for CNN digital products, focusing on driving awareness and direct response campaigns. The ideal candidate should have experience in social media planning and execution, along with strong analytical and communication skills

Job Summary

  • The Paid Social Media Specialist is responsible for driving promotion of off-channel direct response and awareness campaigns for CNN digital products.
  • This role requires maintaining social campaign budgets, defining audience recommendations, and providing frequent performance reports to align with marketing objectives.
  • Warner Bros. Discovery offers career-defining opportunities, thoughtfully curated benefits, and a supportive environment where employees are celebrated and can thrive.

Matching Summary

Match Score: 85

Warner Bros. Discovery is seeking a Paid Social Specialist to manage social media buying efforts for CNN digital products, focusing on driving awareness and direct response campaigns. The ideal candidate should have experience in social media planning and execution, along with strong analytical and communication skills.

Salary

Base: $57,330.00 - $106,470.00 per year; Bonus/Equity: Annual bonuses, short- and long-term incentives available; Benefits: Health insurance, wellness program, life/disability insurance, retirement plan, paid time off

Skills & Requirements

Must-have

  • 2+ years agency or media planning experience
  • Proficiency in Facebook, Instagram, TikTok, Reddit, Snapchat ad managers
  • Experience with KPI-based performance-driven social campaigns
  • Strong analytical skills for media math and data interpretation
  • Ability to manage budgets and optimize bidding strategies

Nice-to-have

  • Knowledge of organic performance trends impact on paid
  • Experience presenting findings to cross-functional teams
  • Proactive adaptation to fast-paced industry changes
  • Understanding of direct response and awareness campaign goals

Key Requirements

  • Bachelor's degree in Advertising, Marketing, or related field
  • Minimum 2+ years of agency or media planning experience
  • Strong organizational skills and attention to detail

Work Rights

Not specified

Tailored Resume

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