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Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop marketing strategies that drive growth and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and will be responsible for optimizing marketing funnels and enhancing partner collaboration.
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Job Summary
This role drives the marketing strategy for Workday Marketplace to increase customer discovery, adoption, and revenue impact.
The position requires owning the full marketing funnel from traffic generation through lead qualification and conversion into opportunities.
Workday offers a flexible work approach combining in-person and remote time, requiring at least 50% presence in the office or field each quarter.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop marketing strategies that drive growth and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and will be responsible for optimizing marketing funnels and enhancing partner collaboration.
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Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Digital and performance marketing expertise
Cross-functional collaboration with sales teams
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and writing capabilities
Hands-on experimentation and conversion optimization
Sun-drenched optimism and cultural fit
Ability to translate technical solutions to value
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record of pipeline and revenue impact
Experience working within technology marketplaces or partner ecosystems