Digital Content Manager

Nexstar Media Group

Lansing, MI, United States
Digital content strategy
Audience growth and engagement
Seo best practices
The Digital Content Manager will oversee and train reporters and producers across web, TV streaming, social media, and digital video, including the station's CTV streaming channel

Job Summary

  • The Digital Content Manager will oversee and train reporters and producers across web, TV streaming, social media, and digital video, including the station's CTV streaming channel.
  • This role involves leading the digital and assignment desks to gather and distribute news across TV, digital, and OTT platforms, while improving the daily packaging of editorial content to increase user traffic and engagement.
  • The position requires meeting local KPI goals, ensuring traffic growth, and being familiar with all aspects of digital duties, with flexibility to jump in and create high-performing content as needed.

Matching Summary

The Digital Content Manager will oversee and train reporters and producers across web, TV streaming, social media, and digital video, including the station's CTV streaming channel.

Skills & Requirements

Must-have

  • Digital content strategy
  • Audience growth and engagement
  • SEO best practices
  • Social media promotion
  • Web analytics
  • Team leadership and training

Nice-to-have

  • Adaptable to industry changes
  • Thrives under pressure
  • Competitive spirit
  • Works well in teams

Key Requirements

  • 2 years of experience in digital content and journalism
  • Proficiency in MS Office
  • Strong understanding of Google Analytics
  • Schedule flexibility (nights, weekends)

Work Rights

Not specified

Tailored Resume

Cover Letter