Lead the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments
Job Summary
Lead the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments.
Translate customer insight into impactful go-to-market activity that increases acquisition, consideration, engagement and share of wallet.
Work cross-functionally to ensure segment priorities are embedded early in planning, and that campaigns are executed with discipline and cut-through across ATL, BTL and owned channels.
Matching Summary
Lead the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments.
Skills & Requirements
Must-have
segment-led marketing initiatives
customer insight to go-to-market activity
end-to-end campaign delivery
cross-functional collaboration
agency partner management
track performance and optimize activity
Nice-to-have
problem-solving and growth mindset
build strong relationships
can-do attitude
Key Requirements
at least 5 years' experience
marketing generalist or communications role
experience in technology and financial services marketing preferred