This position assists in maximizing station revenue opportunities by planning and executing events and promotions alongside handling research functions
Job Summary
This position assists in maximizing station revenue opportunities by planning and executing events and promotions alongside handling research functions.
The role involves overseeing, analyzing, and maintaining all research information from tools like Nielsen, ComScore, and Ad Impact to enhance sales effectiveness.
Candidates must be able to present alongside account executives and management on key client meetings while developing new initiatives and campaigns.
Matching Summary
This position assists in maximizing station revenue opportunities by planning and executing events and promotions alongside handling research functions.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
2-3 years media research experience
Proficiency in Wide Orbit and Ad Impact software
Nice-to-have
Ability to work under pressure
Consultative approach with clients
Experience with linear and digital campaigns
Key Requirements
Bachelor's Degree in Marketing, Communications, English, or Statistics
Minimum 2-3 years of media research experience
Managerial skills for multi-tasking and prioritization