Sr. Manager, Customer Insights

Vera Bradley

Base: $121,000.00 - $181,600.00; bonus/equity: not...
Not specified
Customer intimacy program
Quantitative and qualitative research
Customer segmentation and personas
Vera Bradley is seeking a Sr. Manager of Customer Insights to establish a comprehensive customer insights foundation through analytics, market research, and cross-functional collaboration. The role involves developing customer KPIs, segmentation, and insights to inform marketing and strategy, requiring extensive experience in data analytics and customer-centric datasets

Job Summary

  • This role will stand up a clean, decision-ready customer reporting foundation and baseline of customer insights that will drive strategy and marketing activities short and long term.
  • Conducts both quantitative and qualitative research to drive results and builds customer segmentation personas and quantifies opportunities across various groups.
  • Vera Bradley offers a competitive compensation and benefit package including health benefits, survivor benefits, income protection, retirement plan, paid time off, and product discounts.

Matching Summary

Match Score: 85

Vera Bradley is seeking a Sr. Manager of Customer Insights to establish a comprehensive customer insights foundation through analytics, market research, and cross-functional collaboration. The role involves developing customer KPIs, segmentation, and insights to inform marketing and strategy, requiring extensive experience in data analytics and customer-centric datasets.

Salary

Base: $121,000.00 - $181,600.00; Bonus/Equity: Not specified; Benefits: Health, Dental, Vision, Life Insurance, Disability, 401k, PTO

Skills & Requirements

Must-have

  • Customer intimacy program
  • Quantitative and qualitative research
  • Customer segmentation and personas
  • Customer health measures
  • Data analysis and reporting
  • Power BI dashboards

Nice-to-have

  • Strategic thought partner
  • Cross-functional collaboration
  • Independent work and speed
  • Problem-solving and attention to detail

Key Requirements

  • 7+ years experience in data analytics
  • Bachelor's degree in business, marketing, data analytics
  • Experience with customer-centric datasets

Work Rights

Not specified

Tailored Resume

Cover Letter