Digital Marketing Specialist - Online Education Unit - Office Of The Provost
Carnegie Mellon University
Pittsburgh, PA, United States
Hybrid
Paid media campaign management
Organic content creation
Website content management
Plan, execute, and optimize digital marketing strategies to attract and engage prospective students across multiple channels including paid media, organic content, web, and email
Job Summary
Plan, execute, and optimize digital marketing strategies to attract and engage prospective students across multiple channels including paid media, organic content, web, and email.
Manage CMU Online’s website to ensure accurate, engaging and on-brand content, implement SEO strategies, and conduct quarterly reviews of website performance.
Joining the CMU team opens the door to an array of exceptional benefits including comprehensive medical, prescription, dental, and vision insurance as well as a generous retirement savings program with employer contributions.
Matching Summary
Plan, execute, and optimize digital marketing strategies to attract and engage prospective students across multiple channels including paid media, organic content, web, and email.
Skills & Requirements
Must-have
Paid media campaign management
Organic content creation
Website content management
Digital marketing strategy
Data analysis and reporting
Nice-to-have
Creative digital storytelling
Collaborative team player
Adaptability and passion
Critical thinking and problem solving
Key Requirements
3-5 years of marketing experience
Bachelor’s Degree in Communications, Marketing or related field
Experience in paid media/organic marketing management