Head of Brand and Go-to-Market

Citigroup

New York, New York, United States
Base: $250,000.00 - $500,000.00; bonus/equity: dis...
Hybrid
15+ years marketing experience
Global brand activation strategy
Integrated campaign execution
This pivotal leadership role is responsible for defining and executing Citi's global brand activation strategy to drive firm-wide growth

Job Summary

  • This pivotal leadership role is responsible for defining and executing Citi's global brand activation strategy to drive firm-wide growth.
  • The successful candidate will manage multiple teams of senior professionals while ensuring consistent brand messaging across all channels.
  • Citi offers competitive benefits including medical, dental, vision coverage, 401(k), life insurance, and paid time off packages.

Matching Summary

This pivotal leadership role is responsible for defining and executing Citi's global brand activation strategy to drive firm-wide growth.

Salary

Base: $250,000.00 - $500,000.00; Bonus/Equity: Discretionary and formulaic incentive awards available; Benefits: Medical, dental, vision, 401(k), life insurance, wellness programs

Skills & Requirements

Must-have

  • 15+ years marketing experience
  • Global brand activation strategy
  • Integrated campaign execution
  • Financial services domain knowledge
  • P&L responsibility for marketing
  • External agency management

Nice-to-have

  • Internal employee engagement initiatives
  • Product management background
  • Data-driven decision making
  • Complex global organization navigation

Key Requirements

  • Bachelor's degree required; Master's preferred
  • 15+ years progressive experience in marketing
  • Proven track record in financial services industry
  • Experience managing external agencies and vendors
  • Strong understanding of risk management and compliance

Work Rights

Not specified

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