Sr Brand Manager (crm) - Diabetes Care (mississauga)

jobs.abbott

Mississauga, Canada
Base: $120,000.00 to $160,000.00 cad; bonus/equity...
Not specified
5+ years crm experience
Loyalty program management
Data-driven engagement strategies
Abbott is seeking a Sr Brand Manager (CRM) for its Diabetes Care Division in Mississauga, Canada. The ideal candidate will develop and implement strategic CRM initiatives aimed at enhancing customer engagement and driving Customer Lifetime Value (CLV) through data-driven marketing strategies

Job Summary

  • This role focuses on revolutionizing CRM strategies to increase Customer Lifetime Value for the FreeStyle Libre brand within Abbott Diabetes Care.
  • The successful candidate will lead national CRM strategy development, oversee personalized customer journeys, and manage trigger-based loyalty initiatives.
  • Abbott offers a global career path with access to international growth opportunities and recognition as a top employer for diversity and work-life balance.

Matching Summary

Match Score: 85

Abbott is seeking a Sr Brand Manager (CRM) for its Diabetes Care Division in Mississauga, Canada. The ideal candidate will develop and implement strategic CRM initiatives aimed at enhancing customer engagement and driving Customer Lifetime Value (CLV) through data-driven marketing strategies.

Salary

Base: $120,000.00 to $160,000.00 CAD; Bonus/Equity: Not specified; Benefits: Career development, diversity recognition, family care access

Skills & Requirements

Must-have

  • 5+ years CRM experience
  • Loyalty program management
  • Data-driven engagement strategies
  • Customer journey mapping
  • Email marketing optimization
  • Budget management

Nice-to-have

  • Direct-to-Consumer healthcare experience
  • CPG e-commerce background
  • French language skills
  • Intrapreneurial mindset
  • Fast-paced environment adaptability

Key Requirements

  • Bachelor's degree in Marketing or related field
  • Master's degree or MBA is an asset
  • 2+ years managing complex CRM implementation plans
  • Understanding of GDPR and CASL regulations
  • Strong analytical and strategic thinking skills

Work Rights

Not specified

Tailored Resume

Cover Letter