Director, Connections And Media Planning

Coca-Cola

Atlanta, Georgia, United States
Base: $169,000 - $200,000; bonus/equity: annual in...
Not specified
10+ years omni-channel media planning experience
Advanced marketing mix modeling and attribution expertise
Proven track record in ai-powered targeting and shoppable media
Coca-Cola is seeking a Director of Connections and Media Planning to lead the development of comprehensive media strategies that align with brand marketing and commercial objectives. The ideal candidate will have extensive experience in omni-channel media planning, analytics, and agency management, with a focus on driving innovation and measurable results

Job Summary

  • The role is responsible for building best-in-class holistic connection plans across paid, earned, owned, and commerce channels while linking business strategy to optimal media execution.
  • Candidates must leverage advanced analytics like marketing mix modeling and multi-touch attribution to clearly demonstrate media's impact on revenue growth and brand equity.
  • The position requires managing external agency partners to ensure excellence in execution while driving innovation in areas such as AI-powered targeting and shoppable media.

Matching Summary

Match Score: 85

Coca-Cola is seeking a Director of Connections and Media Planning to lead the development of comprehensive media strategies that align with brand marketing and commercial objectives. The ideal candidate will have extensive experience in omni-channel media planning, analytics, and agency management, with a focus on driving innovation and measurable results.

Salary

Base: $169,000 - $200,000; Bonus/Equity: Annual Incentive Reference Value Percentage 30%; Benefits: Full range of medical, financial, and/or other benefits offered

Skills & Requirements

Must-have

  • 10+ years omni-channel media planning experience
  • Advanced marketing mix modeling and attribution expertise
  • Proven track record in AI-powered targeting and shoppable media
  • Deep expertise in first-party data governance and CDPs
  • Strong capability in negotiating with media agencies and vendors

Nice-to-have

  • Experience driving digital marketing transformation initiatives
  • Ability to simplify complex technical concepts for stakeholders
  • Culture of innovation and continuous learning mindset
  • Background in retail/commerce media strategies
  • Executive presence and strategic thinking capabilities

Key Requirements

  • Bachelor's degree in Communications, Marketing or related field
  • 10+ years of deep expertise in omni-channel media planning
  • Must be currently authorized to work in the United States without sponsorship

Work Rights

Must be currently authorized to work in the US on a full-time basis

Tailored Resume

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