**
The University of Arkansas at Pine Bluff is seeking an Information Systems Coordinator to serve as a CRM Specialist for Workday, focusing on improving student engagement and communications. The ideal candidate will have a background in CRM administration within higher education, particularly with Workday, and will play a critical role in enhancing operational effectiveness.
**
Job Summary
The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
As UAPB implements Workday as a new enterprise platform, the CRM Specialist will help build a campus-wide culture of data-informed communication.
Matching Summary
Match Score: 75
**
The University of Arkansas at Pine Bluff is seeking an Information Systems Coordinator to serve as a CRM Specialist for Workday, focusing on improving student engagement and communications. The ideal candidate will have a background in CRM administration within higher education, particularly with Workday, and will play a critical role in enhancing operational effectiveness.
**
Salary
Commensurate with education and experience
Skills & Requirements
Must-have
Workday CRM administration
student lifecycle understanding
data-informed communication culture
FERPA compliance
translate business needs into system solutions
Nice-to-have
campus-wide data-informed communication culture
improve service delivery and student success outcomes
modernize student engagement
strengthen enrollment and retention communications