Director, Shopper & Retail Experience, Mexico

Coca-Cola HBC AG

Mexico City, Mexico
Product & retail experience strategy
Visual identity systems development
Packaging design leadership
This role is critical for translating brand equity into iconic shelf presence, shopper conversion, and transactional growth across Latin America

Job Summary

  • This role is critical for translating brand equity into iconic shelf presence, shopper conversion, and transactional growth across Latin America.
  • The successful candidate will lead the development of Visual Identity Systems and packaging design while ensuring regional relevance and global consistency.
  • Candidates will collaborate with world-class leaders to access global best practices and emerging technologies within a culture grounded in inclusivity and continuous learning.

Matching Summary

This role is critical for translating brand equity into iconic shelf presence, shopper conversion, and transactional growth across Latin America.

Skills & Requirements

Must-have

  • Product & Retail Experience Strategy
  • Visual Identity Systems development
  • Packaging design leadership
  • Retail & Shopper Experience execution
  • Shopper insights and channel strategy
  • Cross-functional matrix leadership

Nice-to-have

  • Hands-on experience with creative agencies
  • Strong project management skills
  • Culture of creative excellence
  • Ability to influence global partners
  • Passion for shaping brand moments

Key Requirements

  • Bachelor's degree in Marketing, Design, or Business
  • 8-10+ years of FMCG/CPG experience
  • Proven experience leading VIS and packaging design at scale
  • High level of design literacy
  • Demonstrated ability to lead through influence in matrixed environments

Work Rights

Not specified

Tailored Resume

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