Director Of Enrollment Marketing, Smeal College Of Business
The Pennsylvania State University
University Park, Pennsylvania, US
Base: $86,300.00 - $129,500.00; bonus/equity: not ...
Hybrid
Data-driven marketing strategies
Full-funnel student recruitment
Digital marketing expertise
Develop comprehensive, data-driven marketing strategies across digital, email, social, and traditional channels for a diverse portfolio of academic programs, optimizing for lead generation, nurturing, and conversion
Job Summary
Develop comprehensive, data-driven marketing strategies across digital, email, social, and traditional channels for a diverse portfolio of academic programs, optimizing for lead generation, nurturing, and conversion.
Manage a team of marketing professionals, set clear individual and team goals, conduct performance reviews, provide mentorship, and identify professional development opportunities to foster a high-performance culture.
Establish a robust reporting framework to track Key Performance Indicators (KPIs) including Cost Per Lead (CPL), Cost Per Acquisition (CPA), and conversion rates by channel and program.
Matching Summary
Develop comprehensive, data-driven marketing strategies across digital, email, social, and traditional channels for a diverse portfolio of academic programs, optimizing for lead generation, nurturing, and conversion.
Salary
Base: $86,300.00 - $129,500.00; Bonus/Equity: Not specified; Benefits: Competitive benefits package including medical, dental, vision, retirement plans, substantial paid time off, and 75% tuition discount
Skills & Requirements
Must-have
Data-driven marketing strategies
Full-funnel student recruitment
Digital marketing expertise
Marketing automation
Campaign optimization
Salesforce Marketing Cloud
Performance marketing leadership
Nice-to-have
Visionary leadership
Passion for leveraging data
Competitive best practices
Emerging trends in EdTech
Business instincts
Willingness to challenge conventional wisdom
Key Requirements
Bachelor's degree in advertising, marketing, business administration, communications, or related field
8+ years of progressive experience in marketing
3+ years of supervisory experience
Demonstrated success in developing and executing data-driven, multi-channel marketing campaigns
Advanced knowledge of CRM systems (Salesforce preferred)
Advanced knowledge of email platforms (Salesforce Marketing Cloud preferred)