Abbott Japan Nutrition: Brand Manager

Abbott

Tokyo, Japan
Base: n/a; bonus/equity: not specified; benefits: ...
Develop and execute brand strategies
Cross-functional collaboration
Digital and social media communication
The Brand Manager is responsible for developing and executing brand strategies for consumers to enhance brand equity and drive market competitiveness

Job Summary

  • The Brand Manager is responsible for developing and executing brand strategies for consumers to enhance brand equity and drive market competitiveness.
  • This role involves cross-functional collaboration across other function including HCP marketing, Pacific Asia marketing team, medical, Public Affairs, CE, product development, advertising, and sales to ensure brand consistency and growth.
  • Create the consumer journey, based on consumer insight and feed into the value chain and eco-system management together with business development manager.

Matching Summary

The Brand Manager is responsible for developing and executing brand strategies for consumers to enhance brand equity and drive market competitiveness.

Salary

Base: N/A; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Develop and execute brand strategies
  • Cross-functional collaboration
  • Digital and social media communication
  • Consumer journey development
  • KPI development and analysis
  • Product life cycle management

Nice-to-have

  • Will to Win
  • Sense of Urgency
  • Integrity
  • Learning Agility

Key Requirements

  • At least 3 years experience in consumer marketing
  • At least 1 year experience with syndicated data
  • Familiarity with local and global regulations
  • Native level Japanese
  • English in business level

Work Rights

Not specified

Tailored Resume

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