The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising
Job Summary
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Implements strategies to consistently grow revenue and exceed revenue goals.
Prepares and delivers sales presentations to clients, explaining how specific types of advertising will help promote their products or services.
Matching Summary
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Skills & Requirements
Must-have
generate advertising revenue
calling on established agencies
cold-calling new prospects
sales presentations to clients
develop advertising schedules
Nice-to-have
credibility with local business
effective advertising promotion
station personnel collaboration
Key Requirements
Minimum one year's experience in sales
Bachelor's degree in Marketing, Advertising or Mass Communications